ASRA Marketing Pvt.Ltd.
Each of the above concepts were introduced for the first time...from scratch !!!

Sudhir Malhotra Managing Director :

  • BTech (Hons) in ME - IIT Kharagpur1970.
  • Ex- L&T, Hindustan Lever.
  • Entrepreneur Since 1980.
  • Innovator - Products, Systems & Concepts. Son of an Army Officer - endowed with strong sense of discipline, guts and perseverance.
  • President, for two successive years, of Lions Club of Seaside West, Mumbai.
  • Fond of Reading, TV, Movies and Loves to Play Table Tennis & Badminton. Enjoys great Outdoors.
  • Wife Manjeet is a qualified homoeopath and an integral part of the business.
  • Two daughters, elder C.A. working in MNC
  • Younger Flying with Jet Airways.


Total Refreshment Company so that - your people can work most efficiently - your customers can buy most conveniently